About us

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Zoe Williams

• Storytelling • Social media • Fundraising • Audience •

Zoe is a communications and fundraising generalist with experience of having been Director of a small, independent museum. She has a background in behavioural science with an MSc awarded by UCL.

With the lived experience and knowledge of the unique challenges faced by smaller heritage organisations, Zoe is focusing her practice on unrestricted income generation, and innovative storytelling.

Zoe’s museum social media work has engaged millions worldwide. She has generated more than half a million pounds in wholly unrestricted income for the Vagina Museum. She has led on curation and project management of major exhibition project, spinning gold out of straw on a highly limited budget.

Zoe has a PGCert in Arts Fundraising & Philanthropy with Distinction class awarded by the University of Leeds. Her social media approach has been recognised in the Going Social category of the Digital Culture Awards 2023.

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Rhubi Worth

• Design • Build • Space •

Rhubi is a designer, maker, carpenter, and workshop & co-design practioner. Having studied RIBA Part I & II architecture, she worked in a variety of architectural and design practices.

Rhubi then moved into community engagement and co-design at make:good, where she ran co-creative workshops, with a range of resident, varied audience, and young people groups. By using design to engage audiences, she created a higher rate of information and insight capture, the outcomes of which both informed design projects and gathered audience data. Rhubi has also worked with Build Up, engaging young people in co-design and co-build work.

Having moved into independent work, she co-founded Built This Way, a queer trans carpentry/joinery/fit-out company, with her colleague Jos until 2025. Projects included a mix of private domestic and public office and gallery fit-outs, including Space Station Sixty-Five movable display walls and an office fit-out for Galop, including a custom rotating reception desk.

Now working solo under the trading name OFFA T-Dyke Builder, she makes furniture, built-in cabinetry and exhibitions, including the Showcase for CSM M Arch 2026.

Rhubi also works for the Vagina Museum, having designed and fabricated temporary exhibition frames and leading the fit out at Victoria Park Square, before joining the staff team when Poyser Street became the Museum’s new home.

Rhubi co-designed and built this space, before designing and building the “Menopause: What’s changed?” exhibition in collaboration with the Museum team. She is also the Community Gallery Lead, running workshops and curation sessions with participants, and creating new works for display.

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